Véronique Guilloux

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Véronique Guilloux trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Venkatram Ramaswamy
  2. S. Douglas

Papers from Véronique Guilloux's perspective

Ordered by how strongly the researchers Véronique Guilloux trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
  2. Consumer engagement in a virtual brand community: An exploratory analysis
  3. Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue
  4. Co-creation experiences: The next practice in value creation
  5. What Drives Immediate and Ongoing Word of Mouth?
  6. Sustaining the luxury brand on the Internet
  7. Twitter power: Tweets as electronic word of mouth (J. Assoc. Inf. Sci. Technol.)
  8. Customer Engagement: Exploring Customer Relationships Beyond Purchase
  9. From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”
  10. The impact of attitude functions on luxury brand consumption: An age-based group comparison

Their papers