The impact of attitude functions on luxury brand consumption: An age-based group comparison

By M. Schade, Sabrina M. Hegner, Florian Horstmann, Nora Brinkmann. 2014

161 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4627e0bb42027740bb2a73a5e7baf7b7f008d587

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Iryna Pentina
2. Anca C. Micu
3. Véronique Guilloux

In Social Psychology

1. Anca C. Micu

Citations in the corpus

• Exploring Social Media Engagement Behaviors in the Context of Luxury Brands (2018, background): “Due to their outstanding value-expressive function, luxury brands enable consumers to communicate specific facets of their identity to others (Schade et al. 2016).”