Persuasion Knowledge in the Marketplace: A Meta‐Analysis

By Martin Eisend, Farid Tarrahi. Journal of Consumer Psychology, 2021

179 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9a065ed42505f7400d2825d4aa8b224da30d7501