Brian S. Gordon

Sociology and Political Science · 2014–2015

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Brian S. Gordon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Galen T. Trail
  2. Michael Ahearne
  3. Jeffery D. James

Papers from Brian S. Gordon's perspective

Ordered by how strongly the researchers Brian S. Gordon trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
  2. Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty (Sport Marketing Quarterly)
  3. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  4. The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport
  5. Direct and Interaction Effects of Team Identification and Satisfaction on Intention to Attend Games (Sport Marketing Quarterly)
  6. Demystifying customer brand engagement: Exploring the loyalty nexus
  7. Beyond BIRGing and CORFing: Continuing the Exploration of Fan Behavior (Sport Marketing Quarterly)
  8. With a little help from my fans - extending models of pro-social behaviour to explain supporters' intentions to buy soccer club shares
  9. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
  10. Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

Their papers