Direct and Interaction Effects of Team Identification and Satisfaction on Intention to Attend Games
By Hirotaka Matsuoka, P. Chelladurai, Munehiko Harada. Sport Marketing Quarterly, 2003
266 citations recorded by the source corpus.
This study assessed the direct and interaction effects of team identification and satisfaction with facets of a game on intentions to attend future games. A sample of 1,256 spectators in seven J-League (Japan professional football/soccer league) soccer games responded to a questionnaire eliciting their team identification; satisfaction with the final score, with the performance of the favorite team, and the excellence of the contest; and intention to attend future games. Correlational and regression analyses showed that both team identification and facets of satisfaction were significantly correlated with intention to attend future games with team identification correlating at a higher level. Identification explained the greatest amount of variance in the intention to attend future games followed by satisfaction with the performance of the favorite team and excellence of the contest. The significance of the interaction of identification and satisfaction indicated that the intentions of highly identified fans relative to low-identified fans were less influenced by any of the facets of satisfaction.
Subfields: Applied Psychology, Information Systems and Management, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/f6ed4afd09b4bdc7ba7fcf7fedeb38a2c01969cd
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Citations in the corpus
- Conceptualization and measurement of fan engagement: empirical evidence from a professional sport context. (2014, background): “Previous research on sport consumer behavior has focused on constructs such as team identification (Madrigal, 1995; Matsuoka et al., 2003; Trail et al., 2005), positive affect (Harrolle, Trail, Rodriguez, & Jordan, 2010; Trail et al.”
- Difference in Interrelationship between Spectators’ Motives and Behavioral Intentions Based on Emotional Attachment (2008, unknown): “Matsuoka, Chelladurai, and Harada (2003) defined attachment, especially toward a team, as “a long-term factor cultivated over a period of time as a function of varied expe-riences” (p. 247).”
- The effects of emotions on football spectators' satisfaction and behavioural intentions (2012, background): “In sport settings, Matsuoka et al. (2003) noted that satisfaction with past experiences increases the probability to attend future games.”
- Factors Affecting Soccer Club Season Ticket Holders’ Satisfaction: The Influence of Club Image and Fans’ Motives (2006, background): “This leads to an identification with the team which impacts on fan satisfaction (Matsuoka et al ., 2003).”