Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

By Masayuki Yoshida, Bob Heere, Brian S. Gordon. 2015

238 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c4cda4871d3014f490ee6cb41619609cd9bd4412

Citations in the corpus

• Identity crisis: a theoretical analysis of ‘team identification’ research (2017, unknown): “This would provide a useful perspective through which to advance recent findings on the relative influence of consumer relationships and team identification (Yoshida et al., 2015).”
• Sport Brands: Brand Relationships and Consumer Behavior (2020, unknown): “…Zaharia, Biscaia, Gray, & Stotlar, 2016), a fan’s intention may not necessarily translate into actual behavior toward the target sport brand (e.g., Yoshida, Gordon, & Heere, 2015) for a variety of reasons that may occur at different stages of the relationship with the sport brand (Biscaia, Trail,…”
• Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment (2017, unknown): “low response rate is consistent with previous sport consumer studies that utilize a longitudinal research design (Kunkel, Doyle, Funk, Du, & McDonald, 2016; Yoshida et al., 2015), it would”