Conceptualization and measurement of fan engagement: empirical evidence from a professional sport context.

276 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption (2016, background): “Recognising this problem, marketing (Brodie et al., 2011; Hollebeek, 2011) and sport management scholars (e.g., Yoshida et al., 2014) have conceptualised engagement as a dyadic interaction between a consumer and an organisation, or two or more consumers.”