Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

By Dennis N. Bristow, R. Sebastian. 2001

184 citations recorded by the source corpus.

Subfields: Gender Studies, History

View Paper: https://www.semanticscholar.org/paper/fb313ed33d9342a2af0669587b62c7750b6ac345

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In Gender Studies

1. Vassilis Dalakas
2. R. Biscaia
3. Brian S. Gordon
4. Masayuki Yoshida

Citations in the corpus

• Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN) (2012, background): “Within the context of sports, consumers can become especially loyal to their favorite teams, often becoming fanatics ( Bristow and Sebastian, 2001”
• Conceptualization and measurement of fan engagement: empirical evidence from a professional sport context. (2014, background): “Behavior to support positive attitudes toward a team Bristow and Sebastian (2001)”