Rex Yuxing Du
Marketing · 2007–2012
A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 4 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 14 citations into it; #4,440 of 6,289 by trust here, #5,492 by citations
- Sociology and Political Science — 6 citations into it
Whom Rex Yuxing Du trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Peter C. Verhoef
- Sunil Gupta
- F. Alpízar
- Harry R. Commandeur
- V. Zeithaml
- Timothy L. Keiningham
- Fredrik Carlsson
- Douglas Bowman
Who trusts Rex Yuxing Du overall
Papers from Rex Yuxing Du's perspective
Ordered by how strongly the researchers Rex Yuxing Du trusts endorse each paper. Same corpus, a different order for every researcher.
- Linking Customer Management Effort to Customer Profitability in Business Markets
- Service quality, profitability, and the economic worth of customers: What we know and what we need to learn
- Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction
- The Impact of Customer Satisfaction on Share-of-Wallet in a Business-to-Business Environment
- Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- The Consumption Response to Income Changes
- Impact of Sales Promotions on when, what, and how Much to Buy
- How Much Do We Care About Absolute Versus Relative Income and Consumption
- Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Their papers
- How Economic Contractions and Expansions Affect Expenditure Patterns (2012) — 149 citations
- Size and Share of Customer Wallet (2007) — 138 citations