M. Viswanathan
Sociology and Political Science · with Sridharan · 2008–2014
A researcher in the Science corpus: 6 papers; trusts 4 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 18 citations into it
- Business and International Management — 17 citations into it; #806 of 1,035 by trust here, #368 by citations
- Marketing — 11 citations into it
- Social Psychology — 7 citations into it
Whom M. Viswanathan trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- C. Prahalad
- Dipankar Chakravarti
- Kathleen M. Eisenhardt
- Amartya Sen
- S. Hart
- Scott A. Shane
- Zoltan J. Acs
- M. Woolcock
- Sri V. Sridharan
- A. Krishna
Who trusts M. Viswanathan overall
Papers from M. Viswanathan's perspective
Ordered by how strongly the researchers M. Viswanathan trusts endorse each paper. Same corpus, a different order for every researcher.
- Prior Knowledge and the Discovery of Entrepreneurial Opportunities
- Theory Building From Cases: Opportunities And Challenges
- The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits
- You Say Illegal, I Say Legitimate: Entrepreneurship in the Informal Economy
- Development as Freedom
- Global Entrepreneurship Monitor: Data Collection Design and Implementation 1998–2003
- How Is Entrepreneurship Good for Economic Growth? (Innovations Technology Governance Globalization)
- The fortune at the bottom of the pyramid : eradicating poverty through profits
- The Base of the Pyramid Protocol: Beyond Basic Needs Business Strategies (Innovations Technology Governance Globalization)
- Chronic Poverty in India: Incidence, Causes and Policies
Their papers
- Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy (2012) — 217 citations
- Product Development for the BoP: Insights on Concept and Prototype Development from University‐Based Student Projects in India (2012) — 193 citations
- Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing (2009) — 147 citations
- Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context (2008) — 157 citations
- Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems (2014) — 148 citations
- Marketing to subsistence consumers: Lessons from practice (2010) — 212 citations