The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits

By A. Egal. 2012

1,483 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/5db9b01a39681eb150fe032c472c1bcb6e2849a2

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Citations in the corpus

Assessing India's lead market potential for cost‐effective innovations (2012, unknown): “They involve a new business model that seeks to penetrate the group of price-sensitive and hitherto unserved consumers (den Ouden, 2012) while attempting to generate profits with thin margins in a volume-driven business (Prahalad, 2005).”
IS MICROCREDIT A BLESSING FOR THE POOR? A META-ANALYSIS (2015, background): “While the importance and sheer size of these markets has been emphasized (Portes & Haller, 2005; Prahalad, 2010), the constraints mentioned previously have delayed rigorous empirical research in this domain.”
Public Responsibility and Private Enterprise in Developing Countries (2010, background): “One development here has been the emergence of innovations targeted at solving the needs of those at the bottom of the economic pyramid.(8) For example, Aravind’s revolutionary eye care service model has provided once inaccessible health services for India’s poor.”
Corporate Innovation and Sustainable Community Development in Developing Countries (2012, background): “Prahalad’s (2005) positioning of BOP as separate from corporate social responsibility and dismissal of the social welfare role of MNEs.”
Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality (2012, background): “E-Choupals function as ecommerce hubs as well as places for social gathering and information dissemination (Prahalad 2005).”
Delineating the Domain of Development Entrepreneurship: A Market–Based Approach to Facilitating Inclusive Economic Growth (2011, background): “Clearly developed laws, transparent microregulations, social norms, and timely and uniform enforcement are all part of TGC” (Prahalad, 2005, p. 81).”
A holistic market conceptualization (2015, background): “The Lifebuoy soap case is archetypical of changes in market behavior (Prahalad 2010) occurring in emerging economies (Achrol and Kotler 2012; Burgess and Steenkamp 2006; Karnani 2011; Sheth 2011).”
Entrepreneurship and poverty reduction: A case study of Yiwu, China (2014, background): “First, whereas prior work primarily saw the poor as consumers (Karnani, 2007b; Prahalad, 2004, 2005), the current study shows how consumers, producers and prospective entrepreneurs alike among the poor can benefit from the entrepreneurial workings within an economy, and even co-create ventures…”
Individuals, interactions and institutions: How economic inequality affects organizations (2015, background): “Specifically, insights can be drawn from a substantial body of literature on engaging with bottom of the pyramid consumers and entrepreneurs (London and Hart, 2004; Prahalad, 2009; Vishwanathan and Sridharan, 2012).”
The Role of Inclusive Innovation in Promoting Social Sustainability (2019, unknown): “…issues (Anderson 1998, Esty and Winston 2006, Hart 2005, Hawken 1993, International Chamber of Commerce 1991) toward the more recent emphasis (within the last 10–15 years) on social sustainability (Porter and Kramer 2011, Prahalad and Hammond 2002, Prahalad and Hart 2002, Pralahad 2004, 2012).”
The empty rhetoric of poverty reduction at the base of the pyramid (2012, background): “In BoP 1, the big challenge for corporations is to mobilize the poor’s capacity to consume by working on three aspects: affordability, access and availability (Prahalad, 2004).”
Entrepreneurship Amid Concurrent Institutional Constraints in Less Developed Countries (2016, background): “In the case of microlending, empathy for the stories of struggle, oppression, and limited freedoms can lead to opportunities to access start-up or growth capital (Prahalad, 2005).”
Cost Innovation: Preparing for a ‘Value-for-Money’ Revolution (2010, background): “Yet the requirements of these future business models are often substantially at variance with those associated with success in a world where global demand has been (up to now) defined largely by developed-world consumers.(4) Unlocking the mass market in these developing countries will require a step”
Stages of Organizational Transformation in Transition Economies: A Dynamic Capabilities Approach (2010, unknown): “For this, the organization needs to search for and create new business models that add value in the specific context of the transition economy (London and Hart, 2004; Prahalad, 2004).”
A Typology of Reverse Innovation (2015, background): “A more nuanced model could include fast-follower countries such as China, India, and Turkey; least-developed countries, which make up the majority of “markets at the bottom of the pyramid” (Prahalad, 2004); and newly industrialized countries.”
NGOs’ Initiatives to Enhance Social Sustainability in the Supply Chain: Poverty Alleviation Through Supplier Development Programs (2016, unknown): “People at the BOP usually pay higher prices for the goods and services they consume because they are isolated from main markets, suffer local monopolies, and lack the infrastructure to adequately store products (Prahalad, 2004).”