Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context

By Sri V. Sridharan, M. Viswanathan. 2008

157 citations recorded by the source corpus.

Subfields: Business and International Management, Economics and Econometrics

View Paper: https://www.semanticscholar.org/paper/d9693bcb35384829b30561fc3385524e6fb1e5c1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Danielle A. Chmielewski
2. Krzysztof Dembek
3. N. Sivasubramaniam

In Economics and Econometrics

1. Danielle A. Chmielewski
2. Krzysztof Dembek
3. N. Sivasubramaniam

Citations in the corpus

• A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions (2020, background): “…including organizational capabilities, alliances, and partnerships (Van den waeyenberg and Hens 2012), marketing (Reficco and Márquez 2012; Schuster and Holtbrügge 2014), supply chain and operations management (Santos and Laczniak 2009; Sridharan and Viswanathan 2008), and innovation (Gold et al.”