The fortune at the bottom of the pyramid : eradicating poverty through profits

By C. Prahalad. 2014

803 citations recorded by the source corpus.

Subfields: Business and International Management

View Paper: https://www.semanticscholar.org/paper/be517cb6876c76ad1cfc238aa1ad929d6a01e3ac

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In Business and International Management

Citations in the corpus

Frugal innovation: aligning theory, practice, and public policy (2014, background): “Books and articles are replete with describing the success domestic firm and MNCs have experienced in bringing about “low-cost, good-enough” products and services for emerging markets, and in certain cases, developed markets (Prahalad, 2005; Munshi, 2009; Krishnan, 2010; Kumar and Puranam, 2011; Gov”
Inclusive Business at the Base of the Pyramid: The Role of Embeddedness for Enabling Social Innovations (2018, neutral): “1 3 contribute to poverty alleviation in the BoP by introducing ‘social innovations’—commercially viable innovations that address the pressing needs of low-income customers1 (Prahalad 2004; Van Tulder et al. 2014; Kolk et al. 2014).”
Understanding poverty and promoting poverty alleviation through transformative consumer research (2013, background): “These perspectives complement research in the development literature on government-mediated empowerment through provision of basic services, improved governance, and access to justice and legal aid (Narayan, 2002) as well as market-based and self-initiated exercise of power (Prahalad, 2005; Rosa & V”
Business Models for Sustainable Innovation: State of the Art and Steps Towards a Research Agenda (2013, background): “These models are discussed in the context of the recently emerging concept of social entrepreneurship (SE) that embraces different approaches such as “bottom of the pyramid” (BOP) strategies or social businesses (e.g., Dees, 1998a, 1998b; Mair and Martí, 2006; Prahalad, 2005; Prahalad and Hart, 2002”
Perspectives on Innovation Processes (2013, methodology): “of the pyramid in developing markets (Prahalad, 2010) may be very different from those at the top of the pyramid in resource-rich contexts.”
Foreign Investment and Ethics: How to Contribute to Social Responsibility by Doing Business in Less-Developed Countries (2012, background): “When companies do business in less developed or poor countries, and when they work there ‘‘with imagination, passion, courage, humanity, and also hope for some luck’’ ( Prahalad 2004 ), they can contribute to change both through own activities and through the combined effects which their activities ”