Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

By M. Viswanathan, Sri V. Sridharan, Robin J. B. Ritchie, Srinivas Venugopal, Kiju Jung. 2012

217 citations recorded by the source corpus.

Subfields: Business and International Management, Economics and Econometrics, Finance

View Paper: https://www.semanticscholar.org/paper/2f3ecc1d95b3ef4f6546b4ac0ef29bc09e19392c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. N. Boso
2. Sri V. Sridharan
3. M. Viswanathan

In Economics and Econometrics

1. Ogechi Adeola
2. N. Boso
3. A. Danso
4. M. Uddin
5. Raj Echambadi
6. Magnus Hultman
7. Constantinos N. Leonidou

In Finance

1. A. Danso
2. M. Uddin

Citations in the corpus

• Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? (2017, background): “…above sustainability issues is driven largely by lack of knowledge of sustainability benefits, low disposable income levels and subsistence consumption patterns of consumers in developing-economy markets (Khavul and Bruton, 2013; Loayza, Schmidt-Hebbel, and Servén, 2000; Viswanathan et al., 2012).”
• Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems (2014, background): “Trust becomes the mechanism by which entrepreneurs and their customers become open and willing to share information, co-operate, and invest in each other; the emphasis is on the long-term relationship rather than the short-term transaction (Viswanathan et al. 2012).”