J. Hunt

Marketing · with Baker · 2002–2020

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 41 citations into it
• Sociology and Political Science — 31 citations into it
• Gender Studies — 22 citations into it

Whom J. Hunt trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Sejung Marina Choi (in Marketing)

Papers from J. Hunt's perspective

Ordered by how strongly the researchers J. Hunt trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness
3. Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise
4. Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)
5. Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
6. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
7. The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
8. The psychology of interpersonal relations
9. The Situational Impact of Brand Image Beliefs
10. A Benefit Congruency Framework of Sales Promotion Effectiveness

Their papers

• The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement (2002) — 102 citations
• Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework (2020) — 219 citations