The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement

By Thomas L. Baker, J. Hunt, Lisa L. Scribner. 2002

102 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b100c985bbb73df43c84ea21ed8b00159aed91aa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Junghoon Lee
2. Jinsoo Hwang

In Organizational Behavior and Human Resource Management

1. Jinsoo Hwang
2. Junghoon Lee

In Sociology and Political Science

1. Junghoon Lee
2. Jinsoo Hwang

Citations in the corpus

• Relationships among Senior Tourists’ Perceptions of Tour Guides’ Professional Competencies, Rapport, Satisfaction with the Guide Service, Tour Satisfaction, and Word of Mouth (2018, background): “Such consumers also have less anxiety because they are confident when selecting the product (Cacciolatti, Garcia, and Kalantzakis 2015; Baker, Hunt, and Scribner 2002).”