Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

By Christian Schimmelpfennig, J. Hunt. 2020

219 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7b79746770a64b1bd82f8aceb729de1465c60e2e