Jeremy J. Sierra

Marketing · 2005–2008

A researcher in the Science corpus: 3 papers; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Jeremy J. Sierra trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. E. Lawler
  2. S. Grier
  3. Soon Ang
  4. Naresh K. Malhotra
  5. Rohit Deshpandé

Who trusts Jeremy J. Sierra overall

  1. Chris Marchegiani
  2. A. Kessous
  3. Darrel D. Muehling

Papers from Jeremy J. Sierra's perspective

Ordered by how strongly the researchers Jeremy J. Sierra trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The ad creativity cube: conceptualization and initial validation
  2. Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (Management Sciences)
  3. Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
  4. An Affect Theory of Social Exchange1 (American Journal of Sociology)
  5. Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
  6. THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice
  7. The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates (Journal of Advertising Research)
  8. Affective consumer responses in service encounters: The emotional content in narratives of critical incidents
  9. Emotion and Group Cohesion in Productive Exchange1 (American Journal of Sociology)
  10. The evolution of cooperation

Their papers