Service providers and customers: social exchange theory and service loyalty

By Jeremy J. Sierra, S. McQuitty. 2005

211 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e247f1daedd96d559d6874d507a6325678a321cf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. K. Butcher

In Organizational Behavior and Human Resource Management

1. K. Butcher

In Sociology and Political Science

1. K. Butcher

Citations in the corpus

• The role of attachment in building consumer‐brand relationships: an empirical investigation in the utilitarian consumption context (2011, unknown): “This issue shows that the affection developed by the consumer towards the brand appears as a fixation with the choice and the purchase of this brand ( Sierra and McQuitty, 2005”
• Do Chinese cultural values affect customer satisfaction/loyalty? (2008, background): “While a convenience sample of business students may not properly reflect a dining population, student backgrounds are congruent with a professional class and student samples are now widely used (e.g. Baker et al., 2002; Sierra and McQuitty, 2005; Winsted, 1997).”