Catherine Yeung
Marketing · 2004–2010
A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 8 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 7 citations into it; #1,334 of 6,289 by trust here, #1,670 by citations
- Experimental and Cognitive Psychology — 5 citations into it
Whom Catherine Yeung trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Catherine Yeung overall
- Michel Tuan Pham
- A. Samson
- R. Kwortnik
- R. Wyer
- Joel B. Cohen
- Benjamin G. Voyer
- William T. Ross
- Peter R. Darke
- T. Avnet
- Eduardo B. Andrade
Papers from Catherine Yeung's perspective
Ordered by how strongly the researchers Catherine Yeung trusts endorse each paper. Same corpus, a different order for every researcher.
- Affect, Appraisal, and Consumer Judgment
- The Logic of Feeling
- The Effect of Forced Choice on Choice
- Does culture influence what and how we think? Effects of priming individualism and collectivism. (Psychological bulletin)
- Washing Away Your Sins: Threatened Morality and Physical Cleansing (Science)
- The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
- Product Scent and Memory
- An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
- Belief and feeling: evidence for an accessibility model of emotional self-report. (Psychological bulletin)
- Making a good decision: value from fit. (American Psychologist)
Their papers
- Affect, Appraisal, and Consumer Judgment (2004) — 253 citations
- Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children (2010) — 73 citations
- Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations (2005) — 177 citations