Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe

By Saleem Alhabash, Anna R. McAlister, E. Quilliam, Jef I. Richards, Chen Lou. 2015

104 citations recorded by the source corpus.

Subfields: Applied Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/511669e4738feba1c7d060932b91763af42d978d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Jörg Matthes

In Sociology and Political Science

1. Sabine A. Einwiller
2. Brigitte Naderer
3. Mira Mayrhofer
4. Jörg Matthes

Citations in the corpus

• User generated content presenting brands on social media increases young adults’ purchase intention (2019, methodology): “Lastly, we controlled for age and alcohol consumption, which were shown in prior studies to affect viewers’ perception of alcohol-related content (Alhabash et al. 2015; Mayrhofer and Naderer 2017).”