Birgit Mager

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 29 citations into it
• Organizational Behavior and Human Resource Management — 18 citations into it
• Strategy and Management — 9 citations into it

Whom Birgit Mager trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. D. Dalli (in Marketing)
2. Kumar Rakesh Ranjan (in Marketing)
3. Stuart Read (in Marketing)
4. J. Landis (in Evaluation & Benchmarks)
5. Gary G. Koch (in Evaluation & Benchmarks)
6. Marco Galvagno (in Marketing)

Papers from Birgit Mager's perspective

Ordered by how strongly the researchers Birgit Mager trusts endorse each paper. Same corpus, a different order for every researcher.

1. Service-dominant logic: continuing the evolution
2. On value and value co-creation: A service systems and service logic perspective
3. Fundamentals of service science
4. Co-creation experiences: The next practice in value creation
5. Psychological Implications of Customer Participation in Co-Production
6. Customer sociability and the total service experience
7. The measurement of observer agreement for categorical data.
8. Conceptualising value co-creation: A journey to the 1970s and back to the future
9. Co-Creation: Toward a Taxonomy and an Integrated Research Perspective (International Journal of Electronic Commerce)
10. Value co‐creation: theoretical approaches and practical implications

Their papers

• Co-creating services—conceptual clarification, forms and outcomes (2018) — 134 citations