Conceptualising value co-creation: A journey to the 1970s and back to the future

By C. Grönroos. 2012

492 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dfca92477c8e441d2df56a265d6bee7d57d7b52a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

Citations in the corpus

Theory and practice of value co-creation in B2B systems (2016, background): “The marketing perspective is grounded in the view that value emerges through use, whereby value-in-use is associated with the user experience (Grönroos, 2012).”
Ten years of value cocreation: An integrative review (2016, background): “…process, four underlying processes emerged: interactions across actors (coded in 55 papers), resource integration (coded in 44 papers), engagement (coded in 19 papers), and the learning process (coded in 14 papers) (Grönroos, 2012; Payne et al., 2008; Perks et al., 2012; Van Doorn et al., 2010).”
Co-creating services—conceptual clarification, forms and outcomes (2018, background): “Conceptual papers have explored the underpinning logic of co-creation (Grönroos, 2008, 2011, 2012; Grönroos and Ravald, 2011; Saarijärvi et al., 2013; Vargo and Lusch, 2008), the interrelation between co-creation and other terms, such as co-design and co-production (Chathoth et al., 2013; Lusch and…”
Value cocreation in service interactions (2015, background): “…(Ramirez, 1999; Vargo and Lusch, 2004, 2008) through resource integration (Grönroos and Voima, 2013; Hilton et al., 2012) during direct interactions (Grönroos, 2012; Grönroos and Voima, 2013) and extending beyond the purchase throughout the entire product or service life cycle (Grönroos and…”
Value co-creation: concept and measurement (2014, background): “It is executed through collaboration (Lusch et al. 2007) and dialog (Aarikka-Stenroos and Jaakkola 2012; Grönroos 2012) to integrate mutual resources into value configuration (Ballantyne and Varey 2008).”
Value co-creation in a sharing economy: The end of price wars? (2018, background): “Grönroos (2012) modeled value co-creation in service as a platform on which value co-creation occurs in direct interactions between customers and service providers.”
Co-created value: Multidimensional scale and nomological network (2018, background): “Researchers and practitioners have called for a better understanding of the co-created value construct, what it means for consumers and service providers, and how it fits into consumer value systems (i.e., Gronroos, 2012; Karababa & Kjeldgaard, 2014; Verleye, 2015).”