Hannu Saarijärvi

Marketing · 2012–2020

A researcher in the Science corpus: 4 papers; trusts 4 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Hannu Saarijärvi trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert F. Lusch
  2. Stephen Louis Vargo
  3. Anil Bilgihan
  4. James Anderson
  5. E. Gummesson

Who trusts Hannu Saarijärvi overall

  1. Marco Galvagno
  2. Thomas Leclercq
  3. Jing Zhang

Papers from Hannu Saarijärvi's perspective

Ordered by how strongly the researchers Hannu Saarijärvi trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
  2. Hedonic and utilitarian shopping goals: The online experience
  3. Competing through service: Insights from service-dominant logic
  4. Shopping motivations on Internet: A study based on utilitarian and hedonic value
  5. Understanding customer experience. (Harvard Business Review)
  6. An online prepurchase intentions model: The role of intention to search
  7. Customerization: The next revolution in mass customization
  8. Service quality: beyond cognitive assessment
  9. Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology (MIS Q.)
  10. Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Their papers