The mechanisms of value co-creation

By Hannu Saarijärvi. 2012

112 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/b37242c6119f796796a2eff83ada638f57ee78da

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. M. Du
2. Yanxin Jiang
3. Rizwan Shabbir
4. Jing Zhang

In Organizational Behavior and Human Resource Management

1. M. Du
2. Yanxin Jiang
3. Rizwan Shabbir
4. Jing Zhang

Citations in the corpus

• Building industrial brand equity by leveraging firm capabilities and co-creating value with customers (2015, background): “Saarijärvi (2012) explore the strategic implications of value cocreation by investigating the possibilities of different value co-creation mechanisms from the perspectives of economic, functional, emotional, and symbolic customer value propositions.”