Baojun Jiang

Marketing · 2011–2019

A researcher in the Science corpus: 5 papers; trusts 11 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 62 citations into it; #3,665 of 6,289 by trust here, #1,858 by citations
• Economics and Econometrics — 31 citations into it
• Strategy and Management — 28 citations into it; #7,290 of 10,874 by trust here, #5,089 by citations
• Management Science and Operations Research — 18 citations into it; #9,280 of 11,946 by trust here, #6,314 by citations
• Management Information Systems — 12 citations into it
• Safety Research — 8 citations into it

Whom Baojun Jiang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Vishal V. Agrawal
2. Preyas S. Desai
3. Teck-Hua Ho
4. Erik Brynjolfsson
5. Igal Hendel
6. Gary E. Bolton
7. Anita Elberse
8. Michael D. Smith
9. Yu Jeffrey Hu
10. Alessandro Lizzeri

Who trusts Baojun Jiang overall

1. Benny Mantin
2. Lin Tian
3. Zhuoxin (Allen) Li
4. Harish Krishnan
5. Tsan-Ming (Jason) Choi
6. Yushi Tsunoda

Papers from Baojun Jiang's perspective

Ordered by how strongly the researchers Baojun Jiang trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers (Management Sciences)
2. From Niches to Riches: Anatomy of the Long Tail
3. Strategic Decentralization and Channel Coordination
4. ERC: A Theory of Equity, Reciprocity, and Competition
5. Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics (Journal of Marketing Research)
6. The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb
7. Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter? (Management Sciences)
8. The Value of Flexible Work: Evidence from Uber Drivers (Journal of Political Economy)
9. Access-Based Consumption: The Case of Car Sharing
10. Consumer File Sharing of Motion Pictures

Their papers

• Marketing in the Sharing Economy (2019) — 650 citations
• Firm Strategies in the "Mid Tail" of Platform-Based Retailing (2011) — 398 citations
• Effects of Consumer‐to‐Consumer Product Sharing on Distribution Channel (2018) — 176 citations
• Signaling through Price and Quality to Consumers with Fairness Concerns (2016) — 120 citations
• Collaborative Consumption: Strategic and Economic Implications of Product Sharing (2016) — 365 citations