Signaling through Price and Quality to Consumers with Fairness Concerns

By Xiaomeng Guo, Baojun Jiang. 2016

120 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing, Safety Research

View Paper: https://www.semanticscholar.org/paper/83727abc3d2e565b9be00563f4b4f7e8b90b2a8e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. Ying‐ju Chen

In Marketing

1. Zelong Yi
2. Yun Liu
3. Ying‐ju Chen
4. Hong Zheng
5. Lin Tian
6. Guo Li
7. Yulan Wang

In Safety Research

1. Ying‐ju Chen
2. Lin Tian

Citations in the corpus

• Information Sharing in an Online Marketplace with Co‐opetitive Sellers (2020, background): “A similar belief can be found in Guo and Jiang (2016) and Chen and Jiang (2021).”
• The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. Agent Selling (2018, background): “Naturally, for consumers with fairness concerns, their willingness to pay and corresponding utility gained from the product get lowered if any inequality is perceived in the transaction (Guo 2015, Guo and Jiang 2016).”