Firm Strategies in the "Mid Tail" of Platform-Based Retailing

By Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan. Marketing science (Providence, R.I.), 2011

398 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7c6aec4ca8132bb5baac34be8b683f7af9aa6137

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In Management Science and Operations Research

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Citations in the corpus

Platform Competition: A Systematic and Interdisciplinary Review of the Literature (2020, neutral): “Researchers have also looked at how a firm learns which complements it should produce itself (Jiang, Jerath, & Srinivasan, 2011; Zhu & Liu, 2018), how platforms that produce some of their own complements manage their relationships with complementors that may feel threatened (e.g., Hagiu & Spulber,…”
Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers (2021, background): “…are compared from various perspectives in the ﬁelds of economics (Foros et al. 2017, Johnson 2017, 2020) and management (Geng et al. 2018, Gerchak and Wang 2004, Guo et al. 2021, Hagiu and Wright 2019, Hao and Fan 2014, Hao and Tan 2019, Jiang et al. 2011, Tan et al. 2016, Yan et al. 2019).”
Digital marketing: A framework, review and research agenda (2017, neutral): “Jiang, Jerath, and Srinivasan (2011) examined the role of Amazon as a platform provider in linking small sellers with customers and the strategies it adopts in observing the demand for sellers' products and offering the high-demand products themselves and examined, in a game-setting, the firm…”
Signaling through Price and Quality to Consumers with Fairness Concerns (2016, neutral): “Our research also contributes to the signaling literature (e.g., Balachander 2001; Desai 2000; Desai and Srinivasan 1995; Jiang, Jerath, and Srinivasan 2011; Jiang et al. 2016; Moorthy and Srinivasan 1995; Shin 2005; Simester 1995; Soberman 2003).”
Effects of Consumer‐to‐Consumer Product Sharing on Distribution Channel (2018, background): “…Raju and Zhang 2005, Taylor 2001), product-line or assortment decisions (e.g., Dukes et al. 2009, Villas-Boas 1998), online retail platforms (e.g., Jiang et al. 2011), information sharing (e.g., Gal-Or et al. 2008, Jiang et al. 2016, Lee et al. 2000), lead time and quick response (Iyer and…”
Channel Selection and Contracting in the Presence of a Retail Platform (2018, background): “Jiang et al. (2011) built models to explain online platform retailing, speciﬁcally for Amazon’s hybrid model as a reseller, as well as a platform.”
Agency Selling or Reselling? Channel Structures in Electronic Retailing (2016, background): “For instance, who provides service and how much, and whether the service provided is observable, is an important issue (Jerath and Zhang, 2010, Jiang et al., 2011).”
Supplier Encroachment Under Asymmetric Information (2014, background): “Finally, our work is related to the recent work of Jiang et al. (2011).”
The Strategic Role of Third‐Party Marketplaces in Retailing (2014, positive): “Jiang et al. (2011) note that an important beneﬁt of dual-format retailing is that it allows the retailer to learn about the demand for the “long-tail” products sold on its 3P marketplace.”