Hedonic and utilitarian shopping motivations among Portuguese young adult consumers

By Paulo Ribeiro Cardoso, S. C. Pinto. 2010

112 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/02a1dda38c84f0b953853ef7acf0a4c9b12e709c

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In Organizational Behavior and Human Resource Management

1. J. Koch
2. B. Frommeyer
3. Gerhard Schewe

Citations in the corpus

• Consumers' Attitude towards Advertising (2012, unknown): “Cardoso and Pinto (2010)”
• Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis (2020, background): “Moreover, young adults were found to perceive fashion shopping as a leisure activity, which underlines the importance of entertainment and enjoyment as determinants of purchase intention [55,56].”