Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk

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Consumer-factors Moderating Private Label Brand Success: Further Empirical Results (2009, background): “Findings- The results indicate that quality variability, price consciousness, price-quality association and brand loyalty influence consumer proneness to buy PLBs.”
Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis (2011, methodology): “Instead, we put the exponentially smoothed weighted average of past advertising spending in the main utility function as a control variable, as in Erdem and Sun (2002).”
Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2015, background): “…studies have shown that retailers indeed beneﬁt from store brands (Ailawadi et al. 2001, Applebaum et al. 2003, Corstjens and Lal 2000, Cotterill and Putsis 2000, Dhar and Hoch 1997, Erdem et al. 2004, Hoch 1996, Hoch and Banerji 1993, Scott-Morton and Zettelmeyer 2004, Steenkamp and Dekimpe 1997).”
Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space (2011, background): “, 2009) with the prompting of trend toward higher store concentration, the global recession and changing consumer habits (Erdem et al., 2004).”