Chung-Yu Wang

Marketing · 2008–2010

A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it; #2,256 of 6,289 by trust here, #5,117 by citations

Whom Chung-Yu Wang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kusum L. Ailawadi

Who trusts Chung-Yu Wang overall

1. Ivan Ka Wai Lai
2. Leonidas C. Leonidou
3. Kumar Alok
4. O. Kvasova

Papers from Chung-Yu Wang's perspective

Ordered by how strongly the researchers Chung-Yu Wang trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Benefit Congruency Framework of Sales Promotion Effectiveness
2. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
3. Corporate Social and Financial Performance: A Meta-Analysis
4. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
5. Cluster Analysis for Applications
6. Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis
7. Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
8. Discrete Choice Methods with Simulation by Kenneth E. Train
9. The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
10. Specification and testing of some modified count data models

Their papers

• Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs (2010) — 214 citations
• Factors affecting attitudes toward private labels and promoted brands (2008) — 102 citations