Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs

214 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Hotel image and reputation on building customer loyalty: An empirical study in Macau (2019, background): “In this study, hotel image is something that comes to the customers' mind when they hear the name of a hotel based on external information (such as advertising or agent advice) (Nguyen, 2006; Wang, 2010) where they have not visited before.”
Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics (2013, result): “…loyalty), or both (Oliver, 1999; Olsen et al., 2005), with all the favorable effects that this may have on the firm’s financial performance (Wang, 2010).3 This positive relationship between customer satisfaction and loyalty has been empirically supported in various studies, such as those…”
The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context (2013, background): “Similar effects of switching costs had been observed for trust and perceived service quality by Aydin, Ozer & Arasil (2005) and Wang (2010) respectively.”