Customer retention and cross-buying in the banking industry: An integration of service attributes, satisfaction and trust

By Tsung-Chi Liu, Li-Wei Wu. 2007

157 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/21c6c5dc3fb2bc9ccd2dd89a10a6fdfd0e0b6485

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Jungmin Yoo
2. Minjung Park

In Marketing

1. Jungmin Yoo
2. Minjung Park

In Organizational Behavior and Human Resource Management

1. Jungmin Yoo
2. Minjung Park

Citations in the corpus

• The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands (2016, background): “Satisfaction comes from consumers' judgments made based on their experiences with a product (Liu & Wu, 2007), as well as the affective responses derived from the perceived value (Woodruff, 1997).”