Jianyao Li

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Jianyao Li trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Aron O'Cass

Papers from Jianyao Li's perspective

Ordered by how strongly the researchers Jianyao Li trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification
  2. Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
  3. Direct and indirect effects of self-image congruence on brand loyalty
  4. A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality
  5. Luxury markets and premium pricing
  6. Brands as Signals: A Cross-Country Validation Study:
  7. Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors
  8. Assessing the human element in service personality formation: personality congruency and the Five Factor Model
  9. Extending human personality to brands: The stability factor
  10. E‐satisfaction and e‐loyalty: A contingency framework

Their papers