Y. Luan

Marketing · 2014

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Y. Luan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. C. Bhattacharya
  2. Wagner A. Kamakura

Papers from Y. Luan's perspective

Ordered by how strongly the researchers Y. Luan trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  2. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  3. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  4. Corporate Social Responsibility: a Theory of the Firm Perspective
  5. The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
  6. Shareholder value, stakeholder management, and social issues: what's the bottom line?
  7. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
  8. What Will Consumers Pay for Social Product Features?
  9. Consumer Perceptions of Price (Un)Fairness
  10. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

Their papers