Joachim Scholz

Marketing · 2016–2018

A researcher in the Science corpus: 2 papers; trusts 7 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 16 citations into it; #3,479 of 6,289 by trust here, #3,394 by citations
• Sociology and Political Science — 15 citations into it; #13,025 of 22,756 by trust here, #11,144 by citations
• Information Systems and Management — 10 citations into it
• Human-Computer Interaction — 8 citations into it; #1,279 of 2,253 by trust here, #1,081 by citations
• Computer Vision and Pattern Recognition — 5 citations into it

Whom Joachim Scholz trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Scott G. Dacko
2. Ana Javornik
3. Ronald T. Azuma
4. Julie Carmigniani
5. John Suler
6. R. Belk
7. Mirko Farina
8. Venkatesh Shankar
9. Borko Furht
10. Ingrid Poncin

Who trusts Joachim Scholz overall

1. Philipp A. Rauschnabel
2. K. Duffy
3. T. Pencarelli

Papers from Joachim Scholz's perspective

Ordered by how strongly the researchers Joachim Scholz trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Survey of Augmented Reality
2. Recent Advances in Augmented Reality (IEEE Computer Graphics and Applications)
3. Augmented Reality: An Overview (Handbook of Augmented Reality)
4. Consumer engagement in a virtual brand community: An exploratory analysis
5. The Online Disinhibition Effect (Cyberpsychology, Behavior, and Social Networking)
6. Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
7. Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (Journal of the Academy of Marketing Science)
8. Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
9. ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications
10. Enabling smart retail settings via mobile augmented reality shopping apps

Their papers

• We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships (2018) — 312 citations
• Augmented Reality: Designing Immersive Experiences that Maximize Consumer Engagement (2016) — 493 citations