Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

By Ana Javornik. 2016

572 citations recorded by the source corpus.

Subfields: Computer Vision and Pattern Recognition, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/bee521757f6ebf423ae0734b82f61c7577780468

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In Computer Vision and Pattern Recognition

In Sociology and Political Science

In Human-Computer Interaction

Citations in the corpus

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “For customers, this means that AR may provide a context-sensitive interface with enriched information (Yaoyuneyong et al. 2016) and a different form of interaction compared with current technologies (Javornik 2016b).”
The digital revolution in the travel and tourism industry (2019, background): “Studies conducted by Scholz and Smith (2016), Javornik (2016), and Dacko (2017) 1 3 The digital revolution in the travel and tourism industry have shed light on how using augmented reality has become an increasingly commonplace part of marketing programs for it can provide digital information in…”
The impact of virtual, augmented and mixed reality technologies on the customer experience (2019, background): “On the one hand, AR modifies the user's actual physical surroundings by overlaying virtual elements (images, videos, virtual items; Azuma, 1997; Javornik, 2016; van Krevelen & Poelman, 2010; Yim, Chu, & Sauer, 2017).”
New realities: a systematic literature review on virtual reality and augmented reality in tourism research (2019, unknown): “Instead of being an unlimited sandbox, Linden Lab describes buying land as akin to renting storage space on their servers, with more land costing more money.”
An adoption framework for mobile augmented reality games: The case of Pokémon Go (2017, background): “Thus, in contrast with virtual reality, AR is not closed off from reality but melds the real and virtual worlds together (Javornik, 2016).”
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships (2018, background): “Existing research on AR marketing typically relies on human/computer interaction (HCI) definitions (c.f., Javornik, 2016a) that foreground the visual alignment between virtual and physical objects in an immediate context (e.g., Azuma et al., 2001; Camigniani and Furht, 2011).”