Augmented Reality: Designing Immersive Experiences that Maximize Consumer Engagement

By Joachim Scholz, Andrew N. Smith. 2016

493 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/8b6dbedf878fec9782d75bec3bc87a6d4688c98a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. K. Duffy
2. Philipp A. Rauschnabel
3. T. Pencarelli
4. Joachim Scholz

In Sociology and Political Science

1. T. Pencarelli
2. K. Duffy
3. Philipp A. Rauschnabel
4. Joachim Scholz

In Human-Computer Interaction

1. K. Duffy
2. Philipp A. Rauschnabel
3. T. Pencarelli
4. Joachim Scholz

Citations in the corpus

• An adoption framework for mobile augmented reality games: The case of Pokémon Go (2017, background): “Research interest in AR has grown in the past five years, with scholars focusing on user adoption behavior (Rauschnabel et al., 2015, Rauschnabel 2017), marketing potential (Scholz & Smith, 2016), and user requirements (tom Dieck, Jung, & Han, 2016).”
• Solving the crisis of immediacy: How digital technology can transform the customer experience (2016, background): “Rich video and augmented reality solutions exist today that provide this capability (Scholz & Smith, 2016).”
• We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships (2018, methodology): “Self-augmentation apps that employ the magic mirror paradigm (Scholz and Smith, 2016) should be especially apt at creating such “intimate” (Fritz et al.”
• The digital revolution in the travel and tourism industry (2019, background): “In the former case, next to the reality being shown and using technological support, content of potential interest to the digital traveler can be added and viewed (Scholz and Smith 2016).”