Alexandra Lönnström

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 22 citations into it

Whom Alexandra Lönnström trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Aron O'Cass (in Marketing)

Papers from Alexandra Lönnström's perspective

Ordered by how strongly the researchers Alexandra Lönnström trusts endorse each paper. Same corpus, a different order for every researcher.

1. Signaling Status with Luxury Goods: The Role of Brand Prominence
2. Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
3. Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
4. Consumers' Need for Uniqueness: Scale Development and Validation
5. Understanding luxury consumption in China: Consumer perceptions of best-known brands
6. Purchase intention for luxury brands: A cross cultural comparison
7. Exploring consumer status and conspicuous consumption
8. Explaining variation in conspicuous luxury consumption: An individual differences' perspective
9. Materialistic consumers who seek unique products : how does their need for status and their affective response facilitate the repurchase intention of luxury goods?
10. Abundant rarity: The key to luxury growth

Their papers

• How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018) — 187 citations