Explaining variation in conspicuous luxury consumption: An individual differences' perspective

By Minas N. Kastanakis, G. Balabanis. 2014

332 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/08d01feefd427e3f18dddf8e834d752c98f55722

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, background): “This includes popular to high-end luxury and designer brands (Kastanakis & Balabanis, 2014), the specific traits of luxury consumers themselves, such as their demographic background (e.g. nationality, gender), motivations, and attitudes (Chan, To, & Chu, 2015; Chandon, Laurent, & Valette-Florence,…”
Values associated with luxury brand consumption and the role of gender (2017, background): “CNFU relates positively to independent self-concept, but not to interdependent one (Kastanakis & Balabanis, 2012, 2014), since an independent selfconcept involves higher uniqueness motivation (Cross & Madson, 1997).”
Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, background): “…in communicating consumers’ travel experience (Munar and Jacobsen 2014; Xiang and Gretzel 2010) as well as their consumption and association with the brand (Kastanakis and Balabanis 2014) suggests that such social visibility of consumption is an important symbolic precursor to the formation of CBI.”
Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury (2017, background): “On the consumer side, conspicuousness is a central motivation for buying luxury items (Bagwell & Bernheim, 1996; Truong & McColl, 2011) and an important part of many modern lifestyles (Kastanakis & Balabanis, 2014).”
Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations (2015, unknown): “…has acknowledged that two main purchasing motives may be identified in luxury consumption: “luxury for others” and “luxury for oneself” (Kapferer & Bastien, 2009; Kastanakis & Balabanis, 2014; Truong, Simmons, McColl, & Kitchen, 2008; Vigneron & Johnson, 2004; Wiedmann, Hennigs, & Siebels, 2009).”