Purchase intention for luxury brands: A cross cultural comparison

By Qin Bian, S. Forsythe. 2012

732 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cb53acb46bbb45c4dc768f83e14565cd6e6bac07

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Citations in the corpus

Consumer values, motivation and purchase intention for luxury goods (2014, background): “Despite the long interest in the subject, patterns of consumption of luxury goods remain a contentious issue (Walley et al., 2013; Bian and Forsythe, 2012).”
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, background): “Self-monitoring consumers monitor the environment and modify and adapt their behavior and self-presentation accordingly (Graeff, 1996; O'Cass, 2000) as they are sensitive to social norms (Bian & Forsythe, 2012).”
Explaining variation in conspicuous luxury consumption: An individual differences' perspective (2014, background): “Acquiring and conspicuously displaying luxuries is an important part of many modern lifestyles in both affluent Western societies and the developing world (Bian & Forsythe, 2010; Ko & Megehee, 2010; Li, Li, & Kambele, 2010; Zhan & Yanqun, 2010).”
‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? (2018, methodology): “This version of the scale was selected because it had previously been used in the context of conspicuous consumption (i.e., the purchase intention of a luxury brand) (Bian and Forsythe 2012), and therefore we considered it had relevance for our study.”
Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge (2019, background): “In light of the increased purchase of organic foods as highlighted in the literature [48,49], we assume that attitude toward organic food purchases is extremely positive.”
The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets (2013, background): “While there is no general consensus of what constitute customer value in the extant literature, some converging viewpoints present monetary value, quality, and expected benefits – psychological or economical as possible indicators of customer perceived value (Lin & Wang, 2006; Kim, Chan, & Gupta,…”