Materialistic consumers who seek unique products : how does their need for status and their affective response facilitate the repurchase intention of luxury goods?
By W. Y. Chan, C. To, Wai-ching Chu. 2015
165 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/0532d9a1c1ea3729480d30743e4478e394130c87
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Peter Björk
- Hannele Kauppinen-Räisänen
- Marie-Nathalie Jauffret
- Alexandra Lönnström
- C. Rinaldi
- H. Donohoe
- R. Needham
In Social Psychology
Citations in the corpus
- How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, background): “Past studies have shown that the need for uniqueness is triggered by status consumption and that it influences purchase intentions (Chan et al., 2015; Park, Rabolt, & Jeon, 2008).”