Dressed for the Occasion: Font-Product Congruity in the Perception of Logotype
By John R. Doyle, Paul A. Bottomley. 2006
127 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/0d809152f8ba44c0379bbba070048db92231aa22
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Experimental and Cognitive Psychology
In Marketing
- Stephanie Q. Liu
- Huiling Huang
- Virginie Maille
- Benedikt Schnurr
- Nathalie Fleck
- Roland Schroll
- Dhruv Grewal
- Shpëtim Çerri
In Social Psychology
- Stephanie Q. Liu
- Huiling Huang
- Benedikt Schnurr
- Nathalie Fleck
- Roland Schroll
- Dhruv Grewal
- Virginie Maille
Citations in the corpus
- Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure (2011, background): “Similarly, these links can be “learned” through repeated exposure to the combination (Klink and Smith, 2001) – for example, the linkage of Blackletter typeface and Germany (Doyle and Bottomley, 2006).”
- “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, background): “Previous research drawing on the processing fluency theory suggests that congruent meanings across cues on the stimulus can facilitate information processing, and such fluency triggers consumers to respond more positively to the stimulus (Doyle and Bottomley, 2006; Pleyers, 2019; Rompay and Pruyn, 2”
- Humanizing Products with Handwritten Typefaces (2018, background): “Doyle and Bottomley (2004) Effect of congruence between product category and typeface on brand choice Products are chosen more often when the brand name appears in an appropriate versus inappropriate font (i.e., connotative meaning of the product category and typeface are congruent).”