Ina Garnefeld

Marketing · 2010–2015

A researcher in the Science corpus: 3 papers; trusts 12 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 27 citations into it
• Organizational Behavior and Human Resource Management — 26 citations into it; #3,711 of 8,741 by trust here, #5,837 by citations
• Sociology and Political Science — 19 citations into it; #8,981 of 22,756 by trust here, #12,801 by citations
• Social Psychology — 9 citations into it

Whom Ina Garnefeld trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Robert W. Palmatier
2. John R. Rossiter
3. Cheryl Burke Jarvis
4. Adamantios Diamantopoulos
5. Donald B. Rubin
6. Jennifer R. Bechkoff

Who trusts Ina Garnefeld overall

1. Colleen M. Harmeling
2. Davood Ghorbanzadeh
3. Robert W. Palmatier

Papers from Ina Garnefeld's perspective

Ordered by how strongly the researchers Ina Garnefeld trusts endorse each paper. Same corpus, a different order for every researcher.

1. Index Construction with Formative Indicators: An Alternative to Scale Development
2. Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
3. The C-OAR-SE procedure for scale development in marketing
4. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study (Information systems research)
5. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
6. Assimilation of enterprise systems: the effect of institutional pressures and the mediating role of top management
7. Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships:
8. Agency and trust mechanisms in consumer satisfaction and loyalty judgments
9. The Role of Customer Gratitude in Relationship Marketing
10. Measuring corporate reputation

Their papers

• Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares (2010) — 293 citations
• Growing Existing Customers’ Revenue Streams through Customer Referral Programs (2013) — 181 citations
• Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs (2015) — 87 citations