Growing Existing Customers’ Revenue Streams through Customer Referral Programs

By Ina Garnefeld, Andreas Eggert, Sabrina Helm, Stephen S. Tax. 2013

181 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dc8de75dfb44933e1a3e85787ed06296a3dc9b70

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Robert W. Palmatier
2. Colleen M. Harmeling
3. Mark Houston
4. Mark J. Arnold

In Organizational Behavior and Human Resource Management

1. Robert W. Palmatier
2. Mark Houston
3. Colleen M. Harmeling

In Sociology and Political Science

1. Robert W. Palmatier
2. Colleen M. Harmeling
3. Mark Houston
4. Mark J. Arnold

Citations in the corpus

• Transformational Relationship Events (2015, methodology): “We accounted for potential differences in these groups with propensity score matching, described in the analysis section, and created a control group that matched each complaining customer to a similar noncomplaining customer (Garnefeld et al. 2013).”