Measuring corporate reputation

By Stewart Lewis. 2001

191 citations recorded by the source corpus.

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One reputation or many?: Comparing stakeholders' perceptions of corporate reputation (2007, background): ““If stakeholders are to feel and act positively towards a company, it will be in reciprocation for that company making a contribution to their lives” ( Lewis, 2001”
The Drivers of Customer Satisfaction and Loyalty. The Case of Denmark 2000–2002 (2004, background): “Moreover, studies has shown that the perception of a company is becoming increasingly important for customers when they are forming a decision about buying a product or service (Lewis, 2001).”
Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares (2010, background): “Therefore, it is decisive for stakeholders’ contributions to the firm (Lewis 2001).”