Vinay Kumar
Marketing · with Anand · 2013–2017
A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 63 citations into it
- Strategy and Management — 35 citations into it
Whom Vinay Kumar trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Vinay Kumar's perspective
Ordered by how strongly the researchers Vinay Kumar trusts endorse each paper. Same corpus, a different order for every researcher.
- Value creation in E‐business
- The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
- Sustainable Consumption Governance: A History of Promises and Failures
- How can corporate social responsibility activities create value for stakeholders? A systematic review
- Corporate Social Responsibility Theories: Mapping the Territory
- From green to sustainability: Information Technology and an integrated sustainability framework (Journal of strategic information systems)
- Philanthropy, Integration or Innovation? Exploring the Financial and Societal Outcomes of Different Types of Corporate Responsibility
- Does Industry Matter? Examining the Role of Industry Structure and Organizational Learning in Innovation and Brand Performance
- Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability
- Internal capabilities, external networks, and performance: a study on technology‐based ventures
Their papers
- Evaluating the impact of social media activities on human brand sales (2016) — 167 citations
- Future of Retailer Profitability: An Organizing Framework (2017) — 176 citations
- Sustainability as corporate culture of a brand for superior performance (2013) — 209 citations