Evaluating the impact of social media activities on human brand sales

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Social media in marketing: A review and analysis of the existing literature (2017, background): “Closer look at the time frame that this phenomenon has taken place leads to notice that the significant part of these studies have been published in the year of 2016; 2015; and 2014 respectively (i.e. Jung et al., 2016; Lee et al., 2016; McCaughey et al., 2016; Rejón-Guardia et al., 2016; Enginkaya ”