Michael S. Mccarthy

Marketing · 2002–2011

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Michael S. Mccarthy trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Rohini Ahluwalia
2. Michaela Draganska

Who trusts Michael S. Mccarthy overall

1. John R. Doyle
2. Roland Schroll

Papers from Michael S. Mccarthy's perspective

Ordered by how strongly the researchers Michael S. Mccarthy trusts endorse each paper. Same corpus, a different order for every researcher.

1. Product‐Line Length as a Competitive Tool
2. The Influence of Product Variety on Brand Perception and Choice
3. How Far Can a Brand Stretch? Understanding the Role of Self-Construal
4. The Construction of Preference: When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?
5. Promotional Chat on the Internet
6. The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
7. Decision Focus and Consumer Choice Among Assortments
8. The Construction of Preference: Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
9. The Effect of Product Assortment Changes on Customer Retention
10. Overchoice and Assortment Type: When and Why Variety Backfires

Their papers

• The Asymmetric Effects of Extending Brands to Lower and Higher Quality (2011) — 95 citations
• Effects of typographic factors in advertising‐based persuasion: A general model and initial empirical tests (2002) — 143 citations