The Construction of Preference: Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals

By S. Nowlis, Itamar Simonson. 2006

379 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/4f420d5e5f6a4850e4be7b9aec9fa6bbdb280c54

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Citations in the corpus

The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions (2010, background): “The study also systematically varied whether products were higher or lower tier in terms of pricing (Nowlis and Simonson 1997).”
When do people rely on algorithms (2016, background): “…on algorithmic advice, especially considering how many decisions are affected by joint-versus-separate evaluation: willingness to pay for consumer goods and for environmental issues, support for social issues, and voter preferences (Hsee, 1996; 1998; Irwin et al., 1993; Nowlis & Simonson, 1997).”
A psychological law of inertia and the illusion of loss aversion (2005, background): “In this section, I show that a propensity to remain at the status-quo can account for the status-quo bias, the endowment effect, and the risky bet premium — the phenomena most widely cited as evidence for loss aversion — and do so in a more logically consistent manner.”
Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options (2001, neutral): “(See Tversky, Sattath, and Slovic 1988; Hsee 1997; Nowlis and Simonson 1997; Hsee and LeClerc 1998; Hsee, Loewenstein, Blount, and Bazerman 1999.)”
E-Commerce Product Recommendation Agents: Use, Characteristics, and Impact (2007, neutral): “Prior research (Nowlis and Simonson 1997; Tversky et al. 1988) has shown consistent preference reversals when preferences were elicited with different tasks (e.g., choice task versus rating task, choice task versus matching task).”
The Strength of Strong Ties in an Emerging Industry: Experimental Evidence of the Effects of Status Hierarchies and Personal Ties in Venture Capitalist Decision Making: The Strength of Strong Ties (2015, neutral): “This may be due to an attribute-task compatibility effect (Nowlis and Simonson, 1997), where comparable attributes, like price or the potential financial return, are more important in choice-based tasks, whereas less comparable attributes, such as brand name, are more important in rating-based tasks”
The effects of promotions on hedonic versus utilitarian purchases (2017, background): “Study 6 was also designed to generalize the conceptual framework by examining consumer choice, or joint evaluations of hedonic and utilitarian options, rather than purchase decisions, or separate evaluations (see, e.g., Nowlis & Simonson, 1997).”
Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice (2000, neutral): “Conversely, retailers can organize in-store displays to encourage or discourage comparisons that enhance or attenuate context effects (e.g., Nowlis & Simonson, 1997).”
Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice (2009, methodology): “Drolet, Aimee, Itamar Simonson, and Amos Tversky (2000), “Indifference Curves That Travel with the Choice Set,” Marketing Letters, 11 (3), 199–209.”